Babatunde SodiQ Rufai; an Entrepreneur turning impossibilities to possibilities

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Babatunde SodiQ Rufai is an astute entrepreneur driven by turning impossibilities to possibilities.

He is the Founder/CEO Babatunde Rufai Foundation & WEAR IT ALL Luxury, a duly registered and incorporated boutique, is a fashion and footwear brand that represents trendy- unisex feel, style and quality. Launched in 2007 and now with conspicuous presence in in Lagos, Nigeria by Babatunde Sodiq Rufai, WIA– operates on a tripod of trust, creativity and reliability; and this reflects in the brand’s growth since its inception.

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WIA– is a subsidiary of WEAR IT ALL Clothings and Accessories. Seamless style, originality, dynamism and look enhancement are core attributes of the brand’s philosophy. Excellent relationship of the brand with the world’s most renowned designers has made WIA– is a top-notch stop-shop centre.

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This is strongly due to the brand’s continuous search for wears that of made-to-last quality, thus, giving its customers value for their money. WIA-aspiration is to be the best casual and corporate fashion and footwear brand with an outstanding price-value proposition.

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The brand promise, Making You Look Good Always emanates from the brand’s unequivocal quest for monitoring market trends, quality fabrics and footwears as well as inherent opportunities. This provides its customers with mouth-watering options, thus, leaving them with elegant look and feel that is second to none.


I am Christened Oluwaferanmi Ogunsuyi to Mr. Olayinka and Mrs. [Late] Funmilayo Ogunsuyi. I am a set apart and proudly black sheep of the family. I have goals, I love Entertainment & the business involved. I am Feranmixes

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